Have a BIG message to deliver to the masses? There are two ways to use a billboard. No, not "right" and "wrong." Make em' call or Make em' think. Do you want to plant yourself in your buyer's brain or simply make them pick up their cell phone? Billboards are good for both branding and direct response. They can give you credibility that your competitors may not be willing to invest in. They can also be a complete waste of ad dollars.

 

 

We'd like to convey the importance of congruency in your brand. With such a large-scale message, you want and need to say those 'magic words,' whatever they may be. Keep it simple. With about 2.5 seconds, the message must be short and sweet. If your copy is a bit long-winded, think twice. Don't allow yourself to be put in the situation of buying a second 20' vinyl because the phone didn't ring once. Allow the professionals at Market Me Tennessee to get it right the first time.