What does SEO mean for you?

Why is it important to rank highly on search results?

Simply put, SEO is important because your competitors are doing it. A website,
whether for a retail location, online store, or service-industry company is like building
a store in the desert. Without directing traffic and potential customers to it, no one will
find your site! Internet search is so much more valuable than traditional advertising,
that its hard to even draw a comparison. Compare asking a stranger to buy a product,
he or she may or may not need/ want. Now think of a customer that scavenges the
internet to find the exact product or service you provide. Imagine being the most
most relevant and first business they see, every time they search. You're marketing
dollars are being directly targeted to ONLY those who are searching for you. This is
search optimization, and this is what we do for your company and your website.

How do we do it?

Without giving away the tricks of the trade that keep our clients ahead of their
competition, we do the following things to optimize your website for the customers
that may be searching for you (the rest is proprietary, and you'll just have to trust us.):

• 

  XML sitemap generation
• Search Engine directory submission
• 3 years backtested keyword Research
• Top-5 ranked Competitor Keyword 'borrowing'
  
• Title Bar, Meta tag, Global Meta Site Descriptions
• Alt tag optimization
• Ongoing Real-time analytics
  

These are some of the basics. Like we said, we don't give away our secret mojo.

What's the payoff?

New Clients! Its awfuly tough to put an exact number on it, but a good way to estimate
is to say this: 77% of US consumers did an average of over 12 hours of online
research before making medium to large purchases last year. -CEA of America